Retargeting your website visitors using Facebook Ads is a potent strategy. It all begins in the “Audiences” section of your Ads Manager, but it hinges on one key requirement.
To initiate this process, ensure that the Meta Pixel is correctly installed on your website. This Pixel is a code snippet that tracks visitor behavior on your site, such as page views or adding items to a cart, relaying this data back to Facebook. Without an active Pixel, Facebook lacks the necessary information on site visits.
Once the Pixel is operational and gathering data, you can proceed to create your audience. Firstly, head to the “Audiences” section in your Facebook Ads Manager or Meta Business Suite, typically located in the primary menu or under “All Tools.”
Next, click on “Create Audience” and opt for “Custom Audience” from the choices available.
Subsequently, choose “Website” as your audience source and proceed by clicking “Next.”
Following this, establish the audience parameters. You can select from various criteria, such as:
– All website visitors within a specified timeframe (e.g., last 30, 90, or up to 180 days).
– Individuals who visited specific web pages, ideal for targeting particular product or service interests.
– Audiences based on tracked events like “ViewContent,” “AddToCart,” or “Purchase.”
Further refine your audience by including or excluding users based on these rules. For instance, create an audience of cart abandoners by including “AddToCart” triggers but excluding those who completed a purchase.
Lastly, clearly label your audience, like “All Website Visitors – 30 Days” or “Viewed Product X – 14 Days.” Once created, Facebook will populate the audience with matching users, a process that can take a few minutes to several hours.
Start with a broad audience of “All website visitors” in the last 30 or 90 days, and as your site traffic increases, develop more focused audiences based on key page visits or specific actions taken.
Hope this helps!
Warm regards,
Sean

LinkedIn’s Creator Mode is tailored for users looking to cultivate a following and amplify their voice through regular content sharing. The decision to enable it hinges on your LinkedIn usage goals.
There are distinct benefits, or pros, associated with turning on Creator Mode. Firstly, it replaces the primary call-to-action button on your profile from “Connect” to “Follow,” signaling your focus on audience building for your content rather than mere connections. Additionally, your follower count is prominently displayed in your profile introduction.
Secondly, Creator Mode allows you to choose and highlight up to five “Topics” you discuss, which are showcased as hashtags beneath your headline, offering immediate insight into your expertise areas.
Thirdly, it reorganizes your profile to prioritize your content. The “Featured” and “Activity” sections are moved higher on your profile, emphasizing what you create and share over your past professional experiences.
Lastly, it grants you access to advanced creator analytics and tools, providing detailed insights into your content performance and audience growth to refine your content strategy. It may also unlock other creator-centric features like LinkedIn Live and Newsletters based on specific eligibility criteria.
However, there are considerations, or cons, to keep in mind. The primary button change to “Follow” makes it slightly less straightforward for users to send you a connection request as they need to navigate to the “More” button on your profile to access the “Connect” option. This could be a drawback if your primary LinkedIn goal is targeted, one-on-one networking rather than broad content distribution. The profile layout alteration might also reduce emphasis on your “About” section if you predominantly use LinkedIn as a static resume.
Creator Mode suits individuals positioning themselves as thought leaders, industry experts, consultants, coaches, or professionals consistently generating content like articles, videos, and posts to foster community and influence.
If your LinkedIn usage revolves around direct, private networking, focused sales prospecting requiring initial connections, or maintaining a traditional online resume, the standard profile mode may better align with your requirements. You have the flexibility to toggle Creator Mode on or off at any time in your profile settings for experimentation.
Best regards,
Sean

Instagram Broadcast Channels serve as a powerful means for creators to engage directly with their most dedicated fans in a broadcast-style setting. Maximizing their potential involves grasping their unique purpose and adhering to essential strategies.
Firstly, it’s crucial to grasp the core function of this format. It operates as a one-way communication avenue where solely the creator (and any permitted collaborators) can dispatch messages like text, images, videos, and voice memos. While channel members can react with emojis and participate in polls, they lack the ability to contribute their own messages, setting it apart from group chats.
Secondly, a pivotal best practice is delivering exclusive value. It’s imperative to offer followers a compelling incentive to join and remain active in your channel. Refrain from merely repurposing content from your public feed or Stories. Instead, provide exclusive content such as sneak peeks, early announcements, personal reflections, unique Q&A sessions, or interactive prompts.
Thirdly, emphasize interactivity through the available features. Despite being a unidirectional messaging platform, you can cultivate community engagement and gather feedback. Utilize polls frequently to gauge audience opinions and prompt questions for potential inclusion in Stories, Reels, or directly in the channel. Encouraging emoji responses can also enhance the interactive feel of the channel.
Diversifying media formats constitutes the fourth best practice. Incorporate text updates, brief video snippets, personal voice notes, and images to maintain a dynamic channel. Voice notes, in particular, can forge a direct and intimate connection with your audience.
Establishing a consistent yet unobtrusive posting schedule is the fifth key recommendation. Strive to avoid overwhelming members with excessive notifications, potentially leading to muting or exiting the channel. The optimal posting frequency varies based on your niche and audience, but providing several valuable updates per week typically serves as a solid starting point. The aim is to preserve an active and exclusive channel ambiance without veering into spam territory.
Lastly, adherence to Instagram’s Community Guidelines is paramount for all shared content on the platform, including your Broadcast Channel. Ensuring compliance is essential, as violations may result in channel closure and impact your account’s status.
To expand your channel’s membership, leverage the shareable link or dedicated sticker in your Instagram Stories to invite followers. The crux of a successful channel lies in transforming it into a hub for exclusive content, fostering a deeper connection between your most devoted supporters and your creative endeavors.
Warm regards,
Sean

When it comes to using popular music in Facebook Stories, the rules vary depending on whether you are posting from a personal profile for non-commercial purposes or from a Business Page for commercial use.
For personal profiles, you can generally incorporate popular music available through the Facebook Music Sticker in your Stories for non-commercial use, thanks to Meta’s licensing agreements with major music labels. This gives you access to a diverse selection of songs.
However, for Business Pages and commercial content, the regulations are more stringent. Popular music available in the main library typically cannot be used for commercial purposes due to licensing restrictions. In such cases, it is essential for businesses to rely on the Meta Sound Collection, which offers royalty-free music cleared for commercial use on Facebook and Instagram, including in advertisements.
Using a copyrighted song in a commercial Story without the appropriate licensing could lead to consequences such as muting the audio, content removal by Facebook, or other limitations on the Page. To remain compliant, businesses should exclusively use music from the Meta Sound Collection or other royalty-free music sources with the necessary commercial licenses for promotional content.
In summary, for commercial Stories promoting products or services, it is crucial to utilize audio from the designated royalty-free music collections to avoid copyright violations and ensure compliance with Facebook’s terms of service. On the other hand, personal, non-commercial Stories on personal profiles generally have more flexibility in using music from the platform’s library within the user agreements.

Elevating your advertising strategy on X platform is pivotal for a successful campaign outcome.
Brief Answer: To excel in advertising on X, leverage eye-catching video or image content that seamlessly blends in with the platform, paired with impactful, concise text and a clear call to action.
The key lies in capturing the user’s attention with compelling content that offers immediate value or ignites curiosity, rather than presenting a conventional, polished advertisement.
Primary focus should be on your creative content. Short videos are most effective, keeping them under 15 seconds, optimized for vertical viewing, and capable of conveying the message without sound. Incorporating on-screen text or clear visuals is vital. For static images, opt for bold, simple visuals like clean infographics or high-quality product photos over cluttered graphics resembling traditional print ads.
Craft your text copy to be brief, direct, and engaging. It should complement your visuals, sparking interest with a thought-provoking question or a surprising statistic to halt scrolling. Avoid using corporate jargon and aim for a straightforward approach.
Every ad must feature a single, explicit call to action (CTA). Identify the desired user action—whether it’s signing up, downloading content, or viewing an extended video—and make that the sole focus of your CTA text. Ensure the landing page aligns seamlessly with the ad’s promise to prevent any friction in the user journey, which can hinder conversion rates.
Most importantly, continuous testing is crucial. There is no one-size-fits-all solution. Regularly test different versions of video content, images, text headlines, and CTAs through A/B testing to pinpoint what resonates best with your audience and optimize your return on investment.
Best regards,
Sean

Email marketing is a potent strategy for content creators. Here’s a streamlined approach:
Goal: Establish direct communication with your audience, bypassing algorithms.
List Building:
Value Offer: Provide a valuable lead magnet to entice email sign-ups.
Opt-In Clarity: Use clear and simple sign-up forms on your platforms.
Consent: Always seek explicit permission from users.
Essential Tools: Employ an Email Service Provider (ESP) such as Mailchimp, ConvertKit, or Substack for management and tracking.
Effective Emails:
Subject Line: Craft clear and engaging subject lines.
Content Focus: Deliver value and insights over constant selling.
Call to Action: Clearly prompt readers on their next steps.
Design: Ensure readability and mobile compatibility while staying authentic.
Key Email Types:
Welcome Series: Automate a sequence to engage new subscribers.
Newsletters: Share consistent and valuable content.
Targeted Promotions: Strategically offer relevant deals.
Smart Strategies:
Segmentation: Tailor emails based on subscriber interests.
Automation: Save time by automating welcome messages and content delivery.
Consistency: Stick to a predictable sending schedule.
Measurement & Optimization: Track metrics like open rates and adjust based on data.
Critical Mistakes to Avoid:
Emailing without consent.
Overloading with sales pitches.
Making unsubscribing challenging.
Neglecting mobile users in design.
Begin with providing authentic value, analyze results, and adapt your approach accordingly.
Best,
Sean

Crafting an “Original Sound” on TikTok is a seamless process that can enhance your presence on the platform. To create a shareable sound, you need to upload a public video featuring the audio you wish to turn into a sound. It’s crucial not to use copyrighted music from TikTok’s library for the complete duration of the video.
Here’s how it works: First, produce a video containing the desired audio, whether it’s your voice, music, or a sound effect you have rights to. You can record directly in the app or use an external editing tool. Second, upload the video publicly on your TikTok profile without selecting a sound from the app’s library. The system will extract the “original sound” from your video file.
Once your video is live, the audio automatically transforms into a shareable “Original Sound.” To access it, locate your video, tap the spinning record icon at the bottom-right, and navigate to the dedicated audio page labeled “Original sound – [Your Username].”
Others can now use your sound by tapping the record icon on your video and choosing “Use this sound” to craft their content. Remember to record clear, high-quality audio in a quiet setting, create concise and catchy sounds, and consider editing the sound name for better searchability.
In essence, by uploading a public video with your created audio, TikTok converts it into a shareable sound that users can incorporate into their own videos.

It’s great to see your attention to detail in audio production. Understanding Spotify’s Loudness Normalization is crucial for achieving professional audio quality.
In short, Spotify’s loudness normalization adjusts the playback volume of your audio to a target of approximately -14 LUFS. This feature is not a compressor; rather, it balances out volume differences by raising quieter tracks and lowering louder tracks to create a consistent listening experience across the platform.
The key is to master your audio in a way that minimizes the need for this automated adjustment. When your -16 LUFS mastered file is played on Spotify, it will simply be boosted by 2 dB to meet the -14 LUFS target. Conversely, a file mastered at -12 LUFS would be attenuated by 2 dB. Importantly, this adjustment only affects volume and does not introduce new compression or limiting, preserving the dynamic range you’ve carefully crafted in your mix.
For optimal results, master your final audio file to -14 LUFS yourself. This ensures that Spotify’s normalization process applies no gain adjustment, presenting your audio to listeners exactly as intended. Also, ensure that your true peak levels stay below -1.0 dBTP to prevent clipping in case positive gain is applied by the platform.
While this technical aspect is crucial, it’s also part of your broader content strategy. Consider incorporating these specifications into a style guide for your show to maintain consistency, particularly when collaborating with other editors or producers.
It’s worth noting that this standard isn’t exclusive to Spotify; major video platforms like YouTube also adhere to a similar loudness target. By mastering your audio to the -14 LUFS standard, you ensure a consistent and professional sound across various platforms, whether it’s an audio-only podcast, a snippet on social media, or a full video podcast on YouTube.
Best regards,
Sean