Determining a “good” engagement rate on TikTok varies depending on your niche and audience size, but there are some typical benchmarks for 2025. To calculate this rate, add up your likes, comments, and shares, divide by the total views, and multiply by 100 to get a percentage.
TikTok often sees higher engagement rates compared to other platforms, with 4% to 8% viewed as a solid benchmark. Rates over 10% are considered very strong, indicating excellent content resonance with your audience.
Follower count plays a significant role; smaller accounts under 10,000 followers may get higher engagement rates than larger ones. Smaller communities often have more dedicated interaction, possibly seeing rates over 15%. As accounts grow, the rate may naturally decrease.
While engagement rate is crucial, TikTok’s algorithm also values metrics like average watch time and completion rate. It’s crucial to monitor your own engagement rate over time, focusing on improving it and tailoring content to your audience’s preferences.
In essence, while 4% to 8% is a good benchmark and over 10% is excellent, these rates are influenced by follower size. Focus on enhancing your content based on your engagement rate and video performance metrics to drive growth.
Best,
Sean