The TikTok Creativity Program Beta serves as the current monetization avenue on the platform for video creators, aiming to offer enhanced earning opportunities by incentivizing more engaging and longer-form content. This program has taken over from the old Creator Fund, introducing a revamped payment structure.
Creators eligible for this program receive payments based on the performance of their qualifying videos utilizing an RPM (Revenue Per Mille) model, which calculates revenue per 1,000 qualified views. Unlike the Creator Fund, which distributed a fixed monetary pool among participants, the RPM-based system ensures greater transparency and often leads to increased payouts for similar view counts.
To be eligible for the program, certain criteria must be met. You must be at least 18 years old, have a minimum of 10,000 followers, garner a minimum of 100,000 genuine video views in the past 30 days, and maintain a violation-free account in terms of Community Guidelines.
It’s crucial to note that the program is only accessible in specific countries. While TikTok continues to expand this list, creators must be situated in an eligible region to apply. Current countries where the program is available include the United States, United Kingdom, France, Germany, among others. Always refer to TikTok’s official site for the most up-to-date list of eligible countries.
Additionally, videos must meet certain requirements to qualify for earnings within the program. They should be over one minute in length, constitute high-quality and original content, and garner “qualified views” from the “For You” page with a minimum watch time.
Eligible creators can usually apply directly through the TikTok app by navigating to the “Creator Tools” section.
In essence, the Creativity Program Beta emphasizes rewarding longer, authentic videos. To participate, you generally need to be over 18, possess a minimum of 10,000 followers, and attain 100,000 views in the last 30 days, while ensuring the program is accessible in your country.
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Sean