Enhancing ad targeting on Facebook beyond basic demographics and interests is a key strategy for reaching new potential customers. The creation of a Lookalike Audience in Ads Manager serves this purpose effectively. This feature allows you to expand your reach by identifying and targeting new users on Facebook and Instagram who closely resemble your existing top customers. By leveraging Facebook’s algorithm to find more people with similar characteristics to your current customer base, you can efficiently scale up your customer acquisition efforts. Let’s delve into how this type of audience functions and its benefits for finding new customers.