It’s great you’re seeking clarification on this topic.
In brief, a LinkedIn Company Page represents your entire organization, while a Product Page is a specialized sub-page nested within your Company Page’s ‘Products’ section. Its purpose is to spotlight a particular product or service in depth.
To grasp the distinction, consider the hierarchy: your Company Page serves as the central hub for your brand, whereas Product Pages function as individual showcases for your offerings. Here’s a breakdown of their disparities.
Firstly, your Company Page acts as the primary online presence for your brand on LinkedIn. This is where you share company news, discuss your company culture, publish insightful content, and advertise job vacancies. It serves as the focal point for audiences to keep abreast of your overall business.
On the other hand, a Product Page is a specialized component residing within the ‘Products’ tab of your Company Page. You have the flexibility to create multiple Product Pages, each dedicated to showcasing a specific product or service. These pages resemble detailed landing pages featuring comprehensive descriptions, multimedia elements like videos and demos, a rundown of key features, and the ability to compile customer feedback for that specific offering.
Lastly, their core objectives diverge. The Company Page primarily focuses on amplifying your brand’s visibility and nurturing a community of followers. In contrast, the Product Page is geared towards lead generation and facilitating sales for a particular solution you provide.
In essence, a Product Page cannot exist without a preceding Company Page. While the Company Page serves as your brand’s central online identity for followers, Product Pages function as detailed, conversion-oriented segments within that framework aimed at engaging prospective customers.
Best regards,
Sean