Your concern is a common one among business page owners. In essence, the decrease in your reach can be attributed to a shift in Facebook’s algorithm, which now prioritizes short-form videos and a more paid approach to content promotion. To adapt, consider incorporating engaging video content such as Reels to expand your reach beyond your current follower base. While traditional image posts still hold value for existing followers, their organic visibility to new audiences has diminished. Text-based updates face even lower visibility unless they spark immediate and significant engagement. Understanding and adjusting to this revised content hierarchy is crucial for businesses navigating Facebook’s current landscape.