Exploring Spotify’s Marquee campaign in your artist dashboard can be beneficial for promoting your latest music release. Unlike regular social media ads, a Marquee is a full-screen sponsored recommendation shown exclusively to a targeted audience based on their music history. This makes it effective because it reaches listeners already interested in your music, increasing the chances of engagement like saving tracks or adding them to personal playlists. It operates on a cost-per-click basis, ensuring you only pay when listeners engage by tapping on the Marquee. Overall, a Marquee campaign is best for re-engaging your existing fanbase and encouraging deep, on-platform engagement with your new music.