The term “shadowban” refers to a situation in which a platform limits a user’s content reach without explicit notification. While TikTok doesn’t officially acknowledge this term, it does restrict the visibility of content that breaches its Community Guidelines. To identify if your account is shadowbanned, watch out for sudden drops in video views, especially if newer videos consistently underperform compared to your typical engagement. Check video analytics for a low percentage of views from the “For You” page, indicating restricted distribution. Conduct a test by using a unique hashtag and checking if the video appears in search results. Review your content for potential guideline violations, take a break from posting, and focus on producing compliant, high-quality videos. Remember, a significant decline in “For You” page traffic signals a possible content restriction, prompting the need for content refinement and adherence to platform policies.