When evaluating the performance of your LinkedIn native videos, it’s crucial to focus on metrics that go beyond just the number of views to understand viewer engagement and content quality effectively. Here are the key metrics to prioritize in LinkedIn’s video analytics in 2025:
1. Views: Indicates reach and initial attention captured by your video.
2. View-through Rate / Completion Rate: Shows the average percentage of video watched, signaling content value and viewer engagement.
3. Audience Demographics: Provides insights into viewer job titles, companies, industries, and locations, confirming if you’ve reached your target professional audience.
4. Click-through Rate (CTR): Measures the effectiveness of your call to action by tracking the percentage of viewers who clicked on accompanying links.
5. Reactions, Comments, and Shares: Classic engagement metrics that are particularly valuable on LinkedIn, with comments sparking professional discussions and enhancing post visibility.
While total views are gratifying, analyzing view-through rate and audience demographics offers actionable insights into content quality and audience relevance. These metrics are key to understanding if your videos are resonating with the right viewers on LinkedIn in 2025.