Determining a “good” engagement rate for your TikTok videos can vary based on factors such as your niche and follower count. However, there are some general benchmarks you can use to gauge your performance effectively.

To calculate your engagement rate, you typically sum up your Total Likes, Total Comments, and Total Shares, then divide that by the Total Number of Views. Multiply the result by 100 to get a percentage.

In 2025, a strong and healthy benchmark for engagement rates on TikTok typically falls in the range of 4% to 8%. Achieving an engagement rate above 10% consistently indicates exceptional content that deeply resonates with your audience.

Small accounts often enjoy higher engagement rates, with creators under 10,000 followers sometimes seeing rates over 15% on their best-performing videos due to their more devoted following. As your follower count grows into the tens or hundreds of thousands, your average engagement rate may decrease naturally.

While the calculated engagement rate is valuable, remember that TikTok’s algorithm also values metrics like average watch time and video completion rate. A video with a slightly lower engagement rate but high completion rate can still perform well on the platform’s “For You” page.

Monitor your own average engagement rate over time and focus on maintaining or improving it, as this indicates effective engagement with your specific audience. Setting a goal of achieving an engagement rate above 4% is a good starting point, with rates exceeding 10% considered excellent, taking into account your follower size.

Ultimately, the key objective is to create content that enhances your average engagement rate while keeping your viewers engaged for as long as possible. Strive to improve your own metrics rather than solely comparing them to others’ numbers for a more accurate measure of success.

Best of luck with your TikTok journey!
Sean