Gaining a spot on a Spotify editorial playlist is a notable achievement for podcasters. While the process may not be straightforward, there are ways to enhance your chances of being noticed.
Contrary to music submissions, there is currently no direct pitching system for podcasters to land on a Spotify editorial playlist. The selection process is curated internally by Spotify’s editorial team. Your task is not to pitch but to create a show that demands their attention.
Here are the main elements they value. First and foremost, your podcast must have impeccable and consistent audio quality. This forms the baseline requirement. Shows with subpar sound, background disturbances, or fluctuating volume levels are typically overlooked.
Secondly, your podcast should exhibit a distinct concept and professional image. This encompasses having eye-catching cover art, well-crafted show and episode descriptions, and a clear target audience or niche. It should exude a polished and serious production vibe.
Thirdly, you need to showcase steady listener engagement and growth specifically on Spotify. The editorial team seeks evidence that your podcast is resonating with an audience through data-driven metrics. They assess your follower count, stream numbers, and episode retention rates.
Additionally, maintaining a consistent and reliable publishing schedule is crucial. It indicates your commitment as a creator and ensures a steady flow of fresh content for potential featuring.
Lastly, optimizing your podcast for Spotify’s ecosystem is beneficial. Utilize interactive features like polls and Q&A where relevant, and consider incorporating video podcasts if suitable for your format. This demonstrates your active engagement with their platform tools.
In essence, without a formal submission process, your strategy should revolve around enhancing the professionalism and success of your podcast directly on the Spotify platform. Exceptional audio quality, strong branding, and continuous audience growth are pivotal indicators that may capture an editor’s interest.
Best regards,
Sean