It’s common for new podcasters to feel uncertain about interpreting their download metrics. The benchmark for a “good” number of downloads varies depending on whether your podcast is audio-based or video-based.

For audio-only podcasts, industry standards suggest that surpassing around 38 downloads per episode within the first month places you above the median podcast. Reaching 145 downloads per episode puts you in the top 25%, while exceeding 620 downloads places you in the top 10%, based on 2025 industry data.

However, the evaluation of podcast success has evolved beyond downloads, especially with the growth of video content. Video podcasts on platforms like YouTube or Spotify are typically measured by views, audience retention, and total watch time, aligning with other video content standards in your niche.

Subsequently, the growth of your subscriber base across all platforms serves as a vital performance metric. While not directly indicating episode listenership, a rising follower count on platforms like Apple Podcasts, Spotify, or YouTube signifies audience loyalty and engagement.

Niche specificity heavily influences metrics, where a specialized podcast may have a smaller audience but more engaged listeners. Regardless of format, monitoring the trend of your download, view, or follower metrics over time is crucial. Consistent growth signifies audience connection and content resonance, affirming the podcast’s trajectory.

In essence, for a new audio podcast, achieving over 145 downloads per episode within the first month is promising. Conversely, for video podcasts, success is measured through views relative to other video content in your niche. Ultimately, sustaining month-over-month growth in key metrics is the truest indicator of a new podcast’s success, transcending direct comparisons with established shows.