When preparing video content for Facebook uploads, it’s crucial to use the right export settings to maintain quality despite the platform’s compression. To achieve crisp and clear videos, here are the recommended export settings for 2025:
1. File Format & Codec: Export your video as an MP4 file using the H.264 video codec and AAC audio codec for compatibility.
2. Resolution: Opt for 1080p resolution (1920×1080 pixels) for a good balance of quality and file size.
3. Aspect Ratio: Choose a square (1:1) or vertical (4:5) aspect ratio for standard feed videos, and vertical (9:16) for Stories and Reels to maximize screen space on mobile devices.
4. Frame Rate: Export at the same frame rate you filmed in, typically 25 or 30 fps for web videos.
5. Bitrate: Consider a variable bitrate (VBR) of 10-15 Mbps for a 1080p, 30 fps video to maintain detail and reasonable file size.
6. Video Length: Opt for shorter videos for better engagement in the feed, although Facebook supports longer videos.
7. Captions: Include captions in your videos to cater to users watching with the sound off, enhancing message clarity and engagement.