Discovering your followers’ peak activity times on TikTok is crucial for maximizing engagement and visibility. This valuable information is conveniently available through TikTok’s built-in analytics tools.
To access this data, you’ll need to convert your account to either a Creator Account or a Business Account as standard personal accounts do not provide detailed analytics. Simply switch your account type in the settings, usually found under “Manage account,” without any additional cost.
Once you’ve upgraded your account, follow these steps to uncover your followers’ activity insights. Start by navigating to your profile within the TikTok app. Then, tap the three horizontal lines at the top-right corner (the hamburger menu) and choose “Creator Tools” or “Business Suite” from the menu.
Next, select “Analytics” within the new menu. In the main Analytics dashboard, locate the “Followers” tab positioned alongside “Overview” and “Content.” Within the Followers tab, scroll down to find the “Follower activity” section, displaying data from the past week on peak activity days and specific hour breakdowns.
Identify the days and time windows with the highest follower activity to determine your optimal posting schedule. Post your content just before or at the beginning of these peak periods to enhance visibility and engagement.
Keep in mind that TikTok typically requires a minimum of 100 followers to generate sufficient data for the follower activity charts.
In conclusion, leverage the follower activity data in the Followers tab of TikTok Analytics, accessible with a Creator or Business account, to strategically plan your video uploads for increased reach and interaction.
Best of luck,
Sean