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I’m currently developing a new email newsletter template that heavily relies on visually appealing images to convey our message. I’m concerned about email deliverability and have heard about maintaining a proper “text-to-image ratio” to prevent triggering spam filters. What is the recommended approach for this in 2025? Is there a specific balance of text to image that we should be targeting? I’m worried that sending an email primarily consisting of a single large image with minimal text might raise red flags for spam filters.
Balancing text and images in email marketing remains a critical aspect, even in today’s advanced spam filtering landscape. While there isn’t a definitive text-to-image ratio that guarantees inbox placement, it still affects deliverability and user experience. Instead of fixating on a specific ratio, aim for a well-rounded approach, typically suggesting around 60% text to 40% image content. This guideline ensures that your message remains comprehensible even if images are blocked by default in email clients.
Concerns about emails composed solely of images are valid as they can trigger spam filters due to attempts to conceal malicious content. Providing plain text content is crucial for accessibility and user experience since some subscribers disable images or rely on screen readers. Ensuring your core message and call to action are in plain text, complemented by alt text for images, is essential for effective communication and inclusivity. Ultimately, focus on creating a balanced email rather than a precise ratio to enhance deliverability and engagement.
Best regards,
Sean
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