It’s crucial to follow the recommended image sizes for various Facebook placements to maintain a polished appearance across devices. While Facebook adjusts image sizes automatically, adhering to the suggested dimensions will yield the best outcomes.
Here are the latest specifications for common placements in 2025:
1. For standard Facebook Feed posts, consider using 1080 by 1080 pixels for square images. Vertical images with a 4:5 aspect ratio (1080 by 1350 pixels) are effective for mobile feeds and engagement. While horizontal images are still acceptable, square and vertical formats are preferred for mobile viewing.
2. Facebook Stories should have a 9:16 aspect ratio and a resolution of 1080 by 1920 pixels to occupy the entire mobile screen. Be cautious of “safe zones” to prevent essential elements from being obscured by profile icons or interface elements.
3. When creating a Facebook Page Cover Photo, design it at 1920 by 730 pixels for compatibility with desktop and mobile displays. Ensure crucial text and logos are within a central “safe zone” for visibility on all devices.
4. Profile Pictures appear as circles and should be uploaded at a minimum of 170 by 170 pixels. For optimal quality, upload a higher resolution square image (1080 by 1080 pixels) with the focal point centered to avoid cropping.
For images, use high-quality JPG for photographs and PNG for images with text, logos, or transparent backgrounds. In essence, for feed images, opt for a resolution of 1080 pixels wide in either square (1080×1080) or vertical (1080×1350) format. For Stories, consistently use 1080×1920 resolution.