Setting up a pre-save campaign is a crucial element of a modern release strategy aimed at generating excitement and maximizing day-one streams and audience engagement. This marketing tool involves using a unique link to allow fans to save your upcoming track in their libraries before its official release date. To set this up, you will need to work with a third-party service provided by your distributor to generate the pre-save link. When a fan clicks on this link and grants permission, the service will automatically add your new track to their Spotify library or a specific playlist as soon as it goes live. This process bridges the gap between initial hype and actual streaming of the song. To get started, ensure you promote the pre-save link with clear calls-to-action across all your platforms.
Additionally, a pre-save campaign serves as a valuable data-gathering tool by providing insights into your audience. It is essential to use a reputable service to handle this data responsibly. However, creating a successful pre-save campaign goes beyond just sharing the link. You need to develop a range of promotional content, including social media posts, story graphics, updated banners, and short-form videos featuring the pre-save message. This coordinated approach with text, images, and videos is key to driving engagement and maximizing the impact of your pre-save campaign.