Repurposing webinar content for LinkedIn in 2025 involves editing the webinar into short, standalone video clips highlighting key insights and tips. By posting these native clips strategically over time, you can leverage a single webinar for an extended period on LinkedIn. Here’s a breakdown of the process:
1. Identify Key Moments: After the webinar, pinpoint impactful statistics, valuable tips, insightful quotes, and common questions answered.
2. Create Micro-Videos: Edit each identified moment into brief, self-contained video clips ranging from 30 to 90 seconds. Ensure each clip is engaging on its own with an attention-grabbing text headline.
3. Add Captions: Incorporate burned-in captions to make the videos accessible and engaging, considering that most viewers watch videos on LinkedIn with the sound off.
4. Optimize for LinkedIn: Format the videos in square (1:1) or vertical (4:5) aspect ratios to maximize visibility on mobile devices.
5. Craft Compelling Captions: Write captions that provide context, spark discussion, and include a call to action linking to the full webinar.
By adopting this approach, you can transform a single webinar into a series of valuable, bite-sized video clips that resonate with your LinkedIn audience, driving engagement and promoting the full webinar effectively. Cheers!