To enhance reach and engagement on LinkedIn, favor posting your video directly to the platform as a native upload over sharing a YouTube link.
There are compelling reasons supporting this strategy. Firstly, the LinkedIn algorithm tends to prioritize native content over external links. By uploading videos directly on LinkedIn, you keep users engaged on the platform, aligning with the platform’s goal of retaining user attention. In contrast, sharing a YouTube link diverts traffic away from LinkedIn, potentially resulting in reduced visibility for your content.
Additionally, consider the user experience aspect. Native LinkedIn videos seamlessly autoplay within the feed, increasing the likelihood of capturing viewers’ attention. Conversely, posts with YouTube links often necessitate an extra click to view the content, leading to a less integrated user experience.
Furthermore, leveraging LinkedIn’s video features, such as adding SRT files for captions and accessing platform-specific video analytics, becomes possible when uploading videos natively. These features contribute to improved accessibility, audience engagement, and performance tracking.
While sharing a YouTube link might be suitable for driving traffic to your channel, bear in mind that it could limit the reach of your post on LinkedIn. A recommended approach involves uploading a teaser clip or trailer as a native video on LinkedIn, capitalizing on the benefits of native content. Subsequently, direct interested viewers to your YouTube channel in the post’s text or comments.
In conclusion, prioritize native video uploads for heightened visibility and engagement on LinkedIn. When aiming to drive traffic to YouTube, striking a balance by sharing teaser clips can be an effective compromise. Experiment with these approaches to find the optimal strategy for your video content dissemination on LinkedIn.
Best regards,
Sean