It’s crucial to leverage your VODs effectively to maximize their potential. Rather than letting them gather dust, view each VOD as a valuable resource that can be repurposed into various forms of content. Here’s a strategic approach to managing your VODs:

1. Utilize Twitch’s “Highlighter” tool to extract the most engaging 5 to 10-minute segments from your VODs. Share these highlights as standalone videos to make it easier for your audience to access the best moments without sifting through lengthy recordings.

2. Download the full VOD before it expires to retain control over your content. Safeguarding the master file ensures that you can repurpose it in the future without relying solely on the platform for storage.

3. Repurpose your VOD content for YouTube by either uploading the full VOD with minor edits or creating a more focused, edited video. This allows you to reach a broader audience and increase visibility through search algorithms.

4. Extract short-form video clips from your VODs, highlighting entertaining or insightful moments. Create 30 to 60-second clips with captions for platforms like TikTok, Instagram Reels, and YouTube Shorts to attract new viewers and drive engagement.

5. Consider unpublishing the full VOD on Twitch after a brief period to direct viewers to your edited content on YouTube. This strategic move can help consolidate your audience and drive traffic towards your polished videos.

By implementing this content funnel strategy—utilizing Highlights for core viewers on Twitch, creating long-form content for YouTube, and sharing short-form clips for audience expansion—you can extract maximum value from your VODs and foster sustained viewer engagement across multiple platforms.