Spotify Clips are a valuable feature for artists to enhance their music with short, personal videos on the platform, fostering stronger connections with their audience. A Clip is a brief, vertical video under 30 seconds, uploaded through Spotify for Artists. Unlike Canvases, Clips are standalone content visible on your artist profile and can be linked to your tracks and albums for added context.
Utilize Clips to narrate the story behind your songs, providing insights into lyrics, song meanings, or interesting facts about the recording process, engaging fans on a deeper level. Announce new releases with Clips, directly informing fans about your latest music and encouraging them to listen on Spotify. Share exclusive behind-the-scenes glimpses, offering fans a personal look at your studio sessions, music video shoots, or life on tour for an authentic connection.
Educate your audience by showcasing your musical skills through Clips, teaching guitar riffs, vocal runs, or drum patterns from your popular songs, providing added value and engaging dedicated fans. Keep your Clips authentic and direct, resembling personal, direct-to-camera messages similar to Instagram Stories rather than highly-produced music videos.
Best of luck,
Sean