Instagram’s “Collab” feature allows creators to co-create content and share visibility and engagement metrics for mutual benefit. Here’s how it operates: Firstly, one creator creates a standard Feed post or Reel and can then invite a collaborator just before publishing by using the “Invite Collaborator” option in the tagging section. The post initially appears on the creator’s profile until the invitation is accepted by the second creator. Once accepted, the post shows on both creators’ profiles and followers’ feeds, with both usernames displayed in the post header to indicate collaboration. This shared post visibility and engagement can significantly boost reach by exposing the content to a combined audience. All engagement metrics, such as likes, views (for Reels), and comments, are synchronized across both profiles, enhancing the post’s visibility and impact. This joint engagement also signals Instagram’s algorithm of high-quality content, potentially leading to broader promotion on discovery surfaces like the Explore page. Overall, the Collab feature allows creators to leverage each other’s audiences, resulting in increased reach and engagement compared to individual posts.
Best regards,
Sean