In the evolving landscape of LinkedIn in 2025, certain content formats stand out in driving engagement more effectively. Carousels and well-crafted text posts have emerged as the top performers. Carousels, resembling PDF slides, are being widely shared as they captivate the audience, offer valuable content, and allow for storytelling or educational purposes across multiple frames. They are excellent for establishing yourself as a thought leader and have a high chance of being saved or shared.
Text posts, particularly those that kick off with a captivating hook and present a brief personal anecdote or insight, continue to be highly impactful. Their human touch encourages conversations, particularly when concluded with a question or a clear viewpoint.
While images still hold relevance, they perform best when accompanied by a meaningful caption. Authentic photos of your team or exclusive behind-the-scenes moments can generate engagement if they are genuine and avoid the appearance of stock images.
Regarding video content, its success varies. Native video content has not gained as much traction on LinkedIn compared to platforms like TikTok or Instagram. Short videos under 60 seconds can be effective if they are concise and relevant, but longer videos tend to have low watch times unless you already have a substantial following.
For swift engagement growth, focusing on carousels and engaging text posts is recommended. Regardless of the format chosen, prioritizing value delivery and addressing the challenges faced by your audience directly is crucial. While the format may attract attention, the substance of your message is what retains the audience’s interest.