Deciding between video and long-form text content is a crucial aspect of LinkedIn content strategy. Both formats have their strengths, serving different purposes in engaging your audience. Videos excel at capturing attention and enhancing brand visibility, while long-form text establishes credibility and fosters meaningful conversations.

Rather than debating which format is superior, it is more productive to consider which aligns best with your specific goals. Utilize videos when aiming for a wide audience reach and humanizing your brand. A succinct, high-quality video with subtitles can effectively halt scrolling and showcase the personal side of your company, even though engagement may be more passive. On the other hand, opt for long-form text when seeking to build trust and establish thought leadership within your industry. Detailed text posts or articles that delve into market trends are likely to attract deeper engagement from a more invested audience.

For optimal results, a combination of both video and long-form text content is recommended. For instance, you could introduce a new industry report through a brief video and follow up with detailed text posts discussing its key insights. By tailoring your content format to your desired outcomes, you can effectively leverage the strengths of each medium. Cheers, [Your Name]