Understanding the official process for pitching songs to Spotify’s editorial team is vital for artists aiming to gain visibility on the platform. The sole official channel to pitch unreleased music to Spotify’s editorial team is through the playlist pitching tool within the “Spotify for Artists” dashboard. Avoid attempting to reach out via email or social media as this tool is their preferred method of submission.

To increase your chances of success, follow these best practices: Firstly, ensure you submit your song well in advance, ideally one to two weeks before the release date, after delivering it to Spotify through your distributor. Submissions post-release are not accepted, so the lead time is essential for the editorial team to evaluate the song.

Secondly, craft a concise yet compelling pitch. Utilize the limited space provided in the submission form to describe essential details about your song, such as its primary genre, mood, and instrumentation. Additionally, share a brief but impactful story about the song, its creation, and any marketing strategies you have in mind.

Thirdly, pay attention to your data tags. When selecting tags for genre, sub-genre, mood, and culture, be precise and detailed. Accurate tagging helps the system direct your song to editors managing playlists in that specific style.

Lastly, it is beneficial to build momentum before pitching. While not part of the formal pitch, editors are more inclined to notice tracks from artists already gaining traction on the platform. Increase your follower count, encourage pre-saves, and have your existing songs added to user playlists to enhance your visibility.

In essence, being prompt, professional, and specific is key to a successful pitch. Utilize the Spotify for Artists pitching tool well in advance of your release, provide accurate data, and craft an engaging description of your song. By following these steps, you enhance your chances of capturing the attention of playlist editors. Best of luck with your submission!

Warm regards,
Sean