To craft a compelling Facebook video ad in 2025, tailor your content to users’ fast-paced mobile feed consumption habits by following these key best practices. Firstly, grab attention within the first three seconds with a captivating visual or bold text overlay. Secondly, ensure your video can be understood without sound by incorporating clear text overlays or captions. Additionally, optimize your video for mobile viewing with a vertical aspect ratio. Keep your message concise, showcase your brand early, and conclude with a clear call to action to guide viewers. Remember to align your ad copy with the video and make every element of your ad work together seamlessly for maximum impact.