LinkedIn Live is a dynamic tool for real-time engagement, with access contingent on meeting specific platform requirements and successful sessions hinging on effective planning and execution.
To gain access to LinkedIn Live, you typically need a minimum of 150 followers or connections, adherence to LinkedIn’s Professional Community Policies, a complete profile, a track record of original content creation, and possibly activating Creator Mode. Upon meeting these criteria, access approval is often automatic.
Once granted access, key practices for a fruitful live stream include meticulous promotion beforehand through a dedicated LinkedIn Event page and pre-event posts to generate interest. Establish a clear session structure with defined topics or prepared questions for focus and value delivery.
Prior to streaming, ensure a functional technical setup by testing your camera, microphone, lighting, and internet stability. For a more sophisticated broadcast involving multiple speakers or screen sharing, leverage third-party streaming tools compatible with LinkedIn.
During the live session, engage actively with the audience by welcoming viewers, addressing comments and questions in real-time, and encouraging participation through direct inquiries. Post-stream, continue engagement by responding to new comments, repurposing content into clips or articles, and sharing key insights in subsequent posts.
In essence, access to LinkedIn Live is based on meeting audience and platform criteria, while successful sessions demand thorough pre-promotion, clear planning, interactive engagement, and strategic content repurposing.
Best regards,
Sean