Encouraging employees to share company content can be a challenge, but there are successful strategies to make it happen organically. The key is to focus on creating share-worthy content that employees are proud to endorse and to streamline the sharing process for them. By shifting the mindset from enforcing compliance to fostering genuine employee advocacy, you can build a culture where sharing updates becomes a natural and valued contribution. Remember to provide valuable content that benefits their networks, offer easy sharing options, highlight the personal branding advantages, and recognize and appreciate those who actively participate.