Dealing with marketing emails ending up in spam is a common and frustrating issue, often influenced by factors such as sender reputation, technical configurations, and recipient engagement. Firstly, a poor sender reputation can trigger spam filters. ISPs assign reputation scores based on factors like high spam reports, bounce rates, and low engagement. A negative reputation raises red flags for filters. Secondly, inadequate email authentication (SPF, DKIM, DMARC) can lead to failed checks, signaling spam potential. Thirdly, low subscriber engagement, evident in unopened emails, can negatively impact inbox placement. Regular list cleaning and engagement campaigns are crucial.
Fourthly, sending to non-permission lists, like purchased ones, invites spam markings. Unwanted emails damage sender reputation. Fifthly, despite sophisticated filters, email content plays a role. Misleading subject lines, excessive punctuation, suspicious links, and poor formatting raise spam suspicions. Finally, sudden, large volume increases from a new domain may trigger spam alerts. Gradually increasing email volume can prevent this. To troubleshoot, check and ensure proper SPF, DKIM, and DMARC setups using online tools. Assess engagement levels to purge unresponsive subscribers. These steps often resolve spam folder issues.
Best regards,
Sean