Deciding on the ideal length for a LinkedIn post can be tricky, but there are some guidelines to consider. While there’s no one-size-fits-all answer, data suggests that longer, narrative-driven posts with around 1,200 to 2,000 characters often see higher engagement levels.
It’s crucial to focus less on the length itself and more on the quality of the content and the impact of your opening statement. Here’s a breakdown to help you navigate through this:
Longer posts are great for storytelling, sharing detailed expertise, and presenting a unique perspective. By breaking them into short paragraphs and keeping ample white space, you can attract the reader’s attention for longer, signaling value to LinkedIn’s algorithm.
On the other hand, shorter posts under 500 characters work well for posing quick questions, sharing impactful statistics, or showcasing visuals with brief captions. Their strength lies in being easily digestible and prompting quick reactions from your audience.
Remember, LinkedIn truncates posts after a few lines with a “see more” link. Therefore, your opening sentence should be compelling enough to entice readers to click and explore further, regardless of the overall post length.
In conclusion, don’t shy away from longer posts if you have valuable insights to offer, as these can help establish your authority in your field. Mixing them with shorter, snappier posts can provide a good balance and keep your content varied and engaging.
Best regards,
Sean