The TikTok Creativity Program Beta was introduced to offer creators a higher earning potential compared to the original Creator Fund. The new program operates on an RPM-based payment model, which has led to significantly increased earnings for creators with the same number of views. The RPM rate can vary based on factors like viewer region, video engagement, and advertising value. Eligibility for earning money under the program requires videos to be over one minute long, of high quality, and original. Qualified views from the “For You” page count towards monetization, while views from search or the creator’s profile do not. Many creators have reported earning 10 to 20 times more per thousand views under the Creativity Program Beta. The trade-off is that videos under one minute long are not eligible for monetization in the new program.