LinkedIn’s Creator Mode is tailored for users looking to cultivate a following and amplify their voice through regular content sharing. The decision to enable it hinges on your LinkedIn usage goals.
There are distinct benefits, or pros, associated with turning on Creator Mode. Firstly, it replaces the primary call-to-action button on your profile from “Connect” to “Follow,” signaling your focus on audience building for your content rather than mere connections. Additionally, your follower count is prominently displayed in your profile introduction.
Secondly, Creator Mode allows you to choose and highlight up to five “Topics” you discuss, which are showcased as hashtags beneath your headline, offering immediate insight into your expertise areas.
Thirdly, it reorganizes your profile to prioritize your content. The “Featured” and “Activity” sections are moved higher on your profile, emphasizing what you create and share over your past professional experiences.
Lastly, it grants you access to advanced creator analytics and tools, providing detailed insights into your content performance and audience growth to refine your content strategy. It may also unlock other creator-centric features like LinkedIn Live and Newsletters based on specific eligibility criteria.
However, there are considerations, or cons, to keep in mind. The primary button change to “Follow” makes it slightly less straightforward for users to send you a connection request as they need to navigate to the “More” button on your profile to access the “Connect” option. This could be a drawback if your primary LinkedIn goal is targeted, one-on-one networking rather than broad content distribution. The profile layout alteration might also reduce emphasis on your “About” section if you predominantly use LinkedIn as a static resume.
Creator Mode suits individuals positioning themselves as thought leaders, industry experts, consultants, coaches, or professionals consistently generating content like articles, videos, and posts to foster community and influence.
If your LinkedIn usage revolves around direct, private networking, focused sales prospecting requiring initial connections, or maintaining a traditional online resume, the standard profile mode may better align with your requirements. You have the flexibility to toggle Creator Mode on or off at any time in your profile settings for experimentation.
Best regards,
Sean