Addressing payment for podcast guests is a common concern among new hosts. In the podcasting landscape, especially in interview-based formats, it is not typical to offer financial compensation to guests for appearing on the show. The dynamic is usually based on a mutual exchange of value rather than a monetary transaction. Guest appearances bring benefits to both parties involved in several ways.
Firstly, guests gain exposure to the podcast’s audience, which serves as a platform for them to enhance their personal brand, discuss their expertise, promote their projects, businesses, or social media platforms, and solidify their authority in their respective fields. On the other hand, hosts receive expert content that enriches the podcast, offering unique insights that captivate listeners and enhance the show’s credibility, creating a win-win situation.
While exceptions exist, such as high-profile individuals who may require payment or hosts offering a token of appreciation in the form of an honorarium, these instances are uncommon and are not the standard practice. Additionally, if a guest is being hired as a regular co-host or contributor, a professional agreement involving payment would be appropriate.
In terms of etiquette, maintaining professionalism throughout the guest-inviting process is key. This includes crafting a respectful invitation that highlights why the guest is a perfect fit for your audience, providing all necessary information in advance, conducting thorough research for the interview, expressing gratitude after recording, and ensuring seamless communication during the episode’s promotion phase.
In conclusion, while payment for guests is not the norm in podcasting, focusing on a mutually beneficial collaboration and treating guests with respect and professionalism will help you establish a positive reputation as a podcast host.
Best regards,
Sean