It’s great that you’re focusing on this aspect.
Quick Answer: Categorize your Highlights into four to six key sections that address the primary inquiries of new visitors, using custom cover images for a professional appearance.
Treat your Highlights as a visual guide to your brand; their main purpose is to swiftly convey your value through well-organized visual content.
Begin by envisioning a first-time viewer visiting your profile. Your objective is to offer them all the essential details they need to form an opinion about you. For a freelancer, a strong foundational set of highlights could include an ‘About Me’ section, a breakdown of your ‘Services’, a display of your ‘Results’ or ‘Testimonials’, and an ‘FAQ’ section to address common questions. An often disregarded aspect of this plan is the visual representation of the highlights. It’s crucial to design custom, branded cover images for each category to give your profile a polished and professional look. Ensure the video and image assets saved within each highlight are carefully selected and tell a coherent story, rather than resembling a haphazard collection. Keeping the number of highlights concise, around five, is recommended to avoid overwhelming new visitors and concentrate on the most valuable information.
Best regards,
Sean