Transitioning from feature lists to storytelling is pivotal in modern sales tactics. To infuse storytelling into sales emails, reframe your product as the solution within a narrative revolving around a customer’s challenge. The recommended approach is employing the ‘Problem-Agitate-Solve’ text structure, narrating a story of transformation that resonates with the audience.
The aim is to redirect the focus from the product to the prospect’s problem, positioning them as the hero of a tale where your product plays a pivotal role. A simple way to structure a sales email story is by following the classic three-part text formula: Problem, Agitate, Solve.
Begin by outlining a prevalent and specific issue that your prospect likely encounters, using their language to demonstrate empathy and relevance. Next, before introducing your solution, intensify the problem description to evoke emotions and urgency. Finally, present your product or service as the ultimate resolution, showcasing it as the hero that resolves the story’s conflict.
Various story types can be utilized within this framework, such as sharing customer success stories for social proof or crafting ‘Imagine a world’ narratives that depict a brighter future without the identified problem. Remember to keep the storytelling concise in emails, aiming to prompt a response or action, rather than providing a detailed brand history.
Best regards,
Sean