LinkedIn carousel posts, curated by uploading PDFs, are an impactful method for sharing detailed information and weaving captivating narratives on the platform. Crafting an engaging PDF tailored for the “swipe-through” experience is crucial for captivating your audience.
To kick off, ensure proper formatting of your document for seamless viewing, especially on mobile, by opting for a square (e.g., 1080×1080 pixels) or vertical (e.g., 1080×1350 pixels) aspect ratio. Design your slides on platforms like Canva, Google Slides, or PowerPoint, and export the final product as a PDF.
Create a compelling first slide that serves as a hook for your entire post. It should feature a striking headline and an enticing visual to halt scrolling and pique curiosity. Keep text concise and readable on each slide, aiming to convey one clear idea per page. Avoid overwhelming viewers with large blocks of text.
Prompt users to continue swiping by including visual cues like arrows, slide numbering, or design elements that span across slides. Construct a coherent narrative or provide step-by-step value to guide viewers on a meaningful journey through your carousel.
End your carousel with a strong Call to Action (CTA) on the final slide to foster engagement. Encourage discussions, shares, or lead viewers to your bio link for further information. In your post text, offer context, summarize carousel content, and include relevant hashtags for increased visibility.
The success of a LinkedIn PDF carousel hinges on designing it as a series of interconnected, visually appealing social media slides rather than a conventional text document. Happy posting!