Incorporating videos within your LinkedIn Articles is a fantastic way to boost reader engagement, enrich content depth, and enhance overall appeal.
To embed a video, utilize LinkedIn’s publishing tool and locate the media insertion options. Click on the video icon and insert a shareable link from a supported platform such as YouTube or Vimeo. Note that direct uploading of video files into the article is not supported.
For optimal utilization, consider the following best practices:
– Relevance is Key: Ensure that the embedded video directly complements your article’s topic, reinforcing key points, visually explaining concepts, or featuring relevant interviews. Irrelevant videos may distract readers.
– Strategic Placement: Instead of placing the video at the beginning or end, consider positioning it in the middle of your article. This placement, following the introduction of a concept the video clarifies, helps break up text and re-engage readers.
– Provide Context: Introduce the video with a brief explanation of its significance and include a summary or transition text post-video. Avoid dropping videos without context.
– Keep it Concise: Opt for succinct videos that convey the message efficiently, especially considering viewers’ short attention spans even in lengthy articles.
This approach caters to varied learning preferences, increases reader engagement time, and reinforces key article points effectively.
Best,
Sean