Certainly, showcasing products on LinkedIn requires a strategic approach to engage your professional audience effectively.
In a nutshell, the most successful method involves utilizing your Company Page’s ‘Products’ tab as a central hub and supplementing it with valuable content on your feed, such as video demonstrations, case studies, and client endorsements.
The essence of LinkedIn is centered on educating your audience and addressing their needs rather than adopting a hard-sell tactic. Here’s how you can tackle this:
To begin with, focus on enhancing the ‘Products’ tab on your Company Page, considering it as your digital shopfront on LinkedIn. Develop detailed product pages for your key offerings with compelling, benefit-driven descriptions, videos, and most importantly, customer feedback for social validation.
Next, create video demos and tutorials to showcase the products in action. Share brief, native videos on your feed demonstrating how your product can solve specific, real-world problems for your target audience. This approach is more engaging and impactful than simply sharing a static image with a link.
Additionally, present case studies and client testimonials on your feed. Craft posts narrating how genuine customers successfully used your product to achieve their desired outcomes. This storytelling builds trust and credibility with a professional audience.
Lastly, leverage the personal profiles of your team members. Encourage company leaders and subject matter experts to discuss how your product addresses customer pain points in their own authentic voice on their personal profiles. This person-to-person approach often garners greater organic reach compared to posts from a Company Page.
In conclusion, an effective strategy for showcasing products on LinkedIn integrates a detailed, informative hub on your Company Page with a continuous flow of value-driven content. By emphasizing results and problem-solving for your customers, you can promote your products in a manner that is genuinely helpful, rather than overtly promotional.
Best,
Sean