Understanding the distinction between ‘Connect’ and ‘Follow’ on LinkedIn is crucial. Here’s a breakdown to clear the confusion:
Connection: This involves a two-way relationship where you send or accept a connection request. Once connected, both parties become 1st-degree connections. You can view each other’s activities and posts in your feeds and exchange direct messages. It signifies a formal professional link.
Follower: In contrast, this is a one-way relationship. By following someone, you can see their posts and articles in your feed without needing their approval or them following you back. They won’t automatically see your content unless they choose to follow you or connect with you.
Key Points to Note:
Reciprocity: Connections require mutual agreement, while following can be unilateral.
Default Visibility: Upon connecting, you automatically follow each other, enabling visibility of updates. By solely following someone, you can only view their updates by default.
Messaging: Direct messaging is possible with 1st-degree connections. However, messaging individuals you solely follow may have restrictions unless they have an Open Profile feature or you utilize InMail.
Network Expansion: Connections expand your 1st-degree network; followers do not contribute unless a connection is established.
‘Creator Mode’: Profiles with ‘Creator Mode’ may feature a default ‘Follow’ button over ‘Connect’. However, connection options may still be accessible through a ‘More’ menu.
Simply Put:
Opt for connecting when aiming for a mutual professional relationship with messaging capabilities.
Choose to follow if your primary goal is to access someone’s content, such as influencer insights or company updates, without establishing a direct, reciprocal link.
Remember, all connections automatically become followers, but not all followers are connections. This awareness enhances your networking and information gathering effectiveness on LinkedIn.
Best,
Sean