Hello there,
Deciding on the content to include in your LinkedIn posts can be a bit of a challenge, but the key is to share material that is informative and captivating for a professional audience.
Here are several types of posts that typically resonate well with viewers:
Firstly, sharing your own perspectives or expertise is highly effective. This could involve discussing an industry trend, a valuable lesson you’ve learned, or a practical tip that could benefit others in your field. It demonstrates your knowledge in the subject matter.
Secondly, asking thought-provoking questions can stimulate engaging discussions. Pose queries about common industry challenges or seek opinions on recent developments.
Thirdly, it’s beneficial to acknowledge and celebrate accomplishments, whether they are your own or those of others. This could include commencing a new job, completing a significant project, marking a work anniversary, or recognizing the achievements of a colleague or connection. Authenticity is key.
Fourthly, when you come across an insightful article or resource, it’s a good idea to share it. However, instead of solely posting the link, provide a brief commentary with your thoughts on the content, why it’s worth reading, or how your network could benefit from it.
Fifthly, narrating professional stories can be impactful. Share experiences such as overcoming a work-related challenge, a pivotal learning moment, or a glimpse behind the scenes of your work, if appropriate. Stories have a way of resonating with people.
Lastly, if applicable, sharing company news and updates is valuable. Announcements like company milestones, new hires, job opportunities, or insights into company culture can be engaging.
For structuring your posts effectively, my team has created a helpful resource called the ‘LinkedIn Post Format Cheatsheet.’ You’re welcome to access it by signing up for a download at https://www.Seanbullas.com/docs/linkedin-post-format-cheatsheet/. It may offer additional guidance.
In conclusion, always aim to deliver value in your posts. Before posting, ask yourself if your network would find the content interesting or beneficial. Incorporating relevant images or brief videos can enhance post visibility. Utilize appropriate hashtags to aid content discovery, but avoid excessive use. Tagging individuals or companies you mention is also recommended when relevant.
The most successful LinkedIn content often sparks reflections, provides value, or nurtures professional connections. Experiment with a variety of post types to discover what resonates with your network.
Best regards,
Sean