Designing a successful LinkedIn video ad involves capturing attention quickly, catering to silent viewers with prominent captions, and conveying the core message succinctly. Focus on providing educational and value-driven content rather than a hard sell approach.
To ensure your video ad is effective, consider the professional and learning-oriented mindset of LinkedIn users and create content that aligns with their expectations.
1. Capture attention within the first three to five seconds with engaging visuals or compelling text.
2. Optimize for sound-off viewing by incorporating clear captions or uploading an SRT file for accessibility.
3. Keep the video concise, aiming to deliver value promptly – shorter videos under 30 seconds, especially under 15 seconds, tend to perform well for awareness campaigns.
4. Emphasize educational and insightful content that offers solutions or industry knowledge, rather than focusing solely on product features.
5. Include a clear and visible call to action at the end of the video to prompt user engagement, guiding them towards the desired action.
In summary, a successful LinkedIn video ad should be concise, engaging, and focused on delivering value to the viewer. By respecting the professional context of the platform and following these best practices, you can create ads that effectively engage the LinkedIn audience and drive desired outcomes.