Crafting email subject lines that resonate with your audience and uphold strong deliverability involves avoiding various common practices and components.
First and foremost, it’s crucial to refrain from using misleading or deceptive content. A subject line that overpromises and underdelivers epitomizes clickbait, which can lead to a decline in trust, increased unsubscriptions, and spam complaints, ultimately harming your sender reputation in the long run.
Secondly, it’s advisable to avoid utilizing all capital letters. Such formatting is often interpreted as aggressive by recipients and can come across as unprofessional, potentially triggering spam filters.
Excessive or unnecessary punctuation should also be dodged. This includes refraining from employing multiple exclamation or question marks at the end of your subject line, as such practices can give off a spammy and unpolished impression.
While a singular relevant emoji can sometimes enhance your subject line based on your brand and target audience, it’s best to exercise caution with their usage. An excessive amount of emojis may render your subject line reminiscent of unsolicited mail and might not display uniformly across all email platforms.
Exercise prudence with excessively sales-oriented or exaggerated language as well. Phrases that resemble high-pressure sales tactics, like “Don’t miss out on this exclusive opportunity” or “Act fast before it’s too late!” could possibly trigger spam filters and deter subscribers, depending on the context and relationship with your audience.
Additionally, always double-check for spelling errors and grammatical mistakes. A subject line with typos immediately conveys carelessness and can compromise your brand’s credibility.
Avoid deceptively incorporating “Re:” or “Fwd:” prefixes in your subject lines. Using these prefixes to give the impression of an ongoing personal conversation in a marketing email is a deceitful strategy that can erode trust once the recipient opens the email.
Ultimately, the objective of a subject line is to offer a transparent, authentic, and engaging preview of the valuable content enclosed in your email. By steering clear of these common blunders, you can maintain a professional image, foster stronger connections with your subscribers, and enhance your overall email deliverability.
Warm regards,
Sean