To embark on creating a TikTok Shop, you must adhere to specific registration procedures and meet specific eligibility benchmarks. The route you undertake hinges on whether you aspire to vend your products as a “Seller” or endorse products from other brands as a “Creator.”

Let’s differentiate between the two avenues. A TikTok Shop Seller is an entity or individual who owns the products, handles inventory, and oversees shipping and customer support. Conversely, a TikTok Shop Creator serves as an affiliate, showcasing products from diverse sellers’ shops and earning commissions on sales generated.

For those opting to be Sellers with their merchandise, the process usually unfolds on the TikTok Shop Seller Centre site. You’ll have to enroll your shop there, indicating whether you’re a sole trader or a registered enterprise. Essential documents for verification, like personal identification or official business registration documents based on your location and business nature, are mandatory. Furthermore, you’ll need to link a bank account to receive payouts. Upon approval, you can commence adding your products, encompassing images, descriptions, and prices, to your Seller Centre catalogue. Subsequently, you can sync your shop with your TikTok profile, enabling product tagging in your videos, LIVE sessions, and your profile’s dedicated shop section.

For Creators aiming to function as affiliates, eligibility typically involves follower and age prerequisites specified by TikTok, varying by region but often requiring a specific follower count (e.g., 5,000) and attaining adulthood. The setup predominantly occurs within the TikTok app. Access the “Creator Tools” on your profile, explore the “TikTok Shop for Creators” feature, apply, and once sanctioned, browse a product marketplace to select items from various sellers for promotion. These chosen products can then be incorporated into your personal showcase for linking within your content.

In both scenarios, maintaining a clean TikTok account history devoid of Community Guidelines violations is crucial. The availability and prerequisites for TikTok Shop may fluctuate by region, warranting a check of the latest information for your specific locale on TikTok’s official business or creator platforms.

In conclusion, Sellers of self-owned products must register via the web-based Seller Centre with business particulars, while Creators aspiring to be affiliates can often apply through the app post meeting the follower and age specifications for their region.

Warm regards,
Sean