When considering whether to invest in a social media subscription like X Premium in 2025, it boils down to your level of commitment on the platform. For casual users, it may be a nice addition, but for creators, it’s increasingly becoming a necessary business expense.
Here’s a straightforward breakdown of what you’re investing in as a content creator this year:
1. The Blue Checkmark: Firstly, yes, you get the prestigious blue checkmark. It no longer solely represents traditional notability but primarily indicates a paying subscriber. While it might bolster your credibility for some, its main function is to unlock other features.
2. Increased Reach (Primary Incentive): The main allure is the promise of higher visibility in discussions and searches. X’s algorithm favors replies from Premium subscribers, amplifying your voice in crowded conversations. Though the impact may vary day by day, it’s a documented advantage over non-paying accounts.
3. Monetization Opportunities: This is pivotal for creators. A Premium subscription is a prerequisite to qualify for Ad Revenue Sharing, enabling you to earn a share from ad revenue in replies to your posts, given you meet follower and impression criteria. Without the subscription, you can’t partake in this program.
4. Enhanced Content Tools: You gain access to a suite of essential tools such as the ability to share longer videos, craft extensive Articles exceeding the character limit, and edit your posts within a brief window post-publishing.
In essence, X has established a tiered system. If you’re serious about audience growth, positioning yourself as an authority, and monetizing your content on the platform, a Premium subscription has almost become indispensable. Features like the algorithmic reply boost and revenue sharing are tailored to make it a worthwhile investment for active creators. For casual users, the free version should suffice.
Best,
Sean