Crafting compelling calls to action (CTAs) is vital for driving engagement on TikTok. Instead of generic phrases like “thanks for watching,” it’s crucial to tailor your CTA to the specific video content. Consider using a dual delivery method by verbally stating the CTA and displaying it as on-screen text simultaneously. This ensures that viewers, even those with the sound off, are prompted to take action.

To make your CTA feel natural and engaging, ask open-ended questions or provide clear commands related to the video content. For example, if your video is part of a series, encourage viewers to follow for updates. When seeking comments, ask specific questions that invite personal responses and create a sense of connection.

Remember, the key is to integrate your CTA seamlessly into the conversation, making it an organic part of the viewing experience. By implementing these strategies, you can encourage viewers to comment, follow, and share your content without coming across as overly promotional.