Before diving into Telegram for business purposes, it’s crucial to assess its limitations. The primary disadvantages revolve around discoverability challenges, limited analytics capabilities, and the one-way communication model of channels, affecting content strategy. Let’s delve into how these shortcomings present specific obstacles across various content formats. When it comes to visual content like product images and videos, Telegram’s lack of native discovery means that new customers won’t stumble upon your content organically within the app, making it more geared towards existing audiences. Moreover, for text-based engagement, the channel structure can hinder creating interactive conversations, as establishing two-way communication is cumbersome and may require users to navigate to separate discussion groups, potentially reducing user engagement. Additionally, minimal native analytics make it challenging to assess the performance of audio or video content comprehensively. While you may see view counts, obtaining detailed insights like viewer demographics, watch duration, or engagement metrics is complex. This opacity in data analysis makes refining your content strategy based on concrete data a challenging task compared to more analytical business platforms.