In 2025, Instagram has transitioned to a new grid format that showcases full vertical previews for Reels and posts, departing from the traditional square cropping method. This shift aims to create a more dynamic and video-centric user experience, affecting how content like Reel covers should be designed. Here’s a breakdown of the latest layout:
1. The grid now features a mosaic of varied shapes rather than uniform squares. Reels are displayed with a 9:16 vertical preview, while standard vertical image posts use a 4:5 vertical preview, minimizing content cropping on profile pages.
2. For designing Reel covers, the focus has shifted from centralizing key elements in the square to utilizing the full 9:16 vertical canvas for greater design flexibility.
3. Establishing visual consistency across different aspect ratios is crucial. This involves considering how a 9:16 Reel preview complements a 4:5 image post on your profile, emphasizing the importance of cohesive color schemes and font styles to maintain a professional brand image.
In essence, the era of an entirely square grid is no more. To craft visually appealing and contemporary profiles, content creation, especially for Reel covers, should be tailored to suit the new grid layout and make a lasting impact on viewers.
Best regards,
Sean