When it comes to using popular music in Facebook Stories, the rules vary depending on whether you are posting from a personal profile for non-commercial purposes or from a Business Page for commercial use.
For personal profiles, you can generally incorporate popular music available through the Facebook Music Sticker in your Stories for non-commercial use, thanks to Meta’s licensing agreements with major music labels. This gives you access to a diverse selection of songs.
However, for Business Pages and commercial content, the regulations are more stringent. Popular music available in the main library typically cannot be used for commercial purposes due to licensing restrictions. In such cases, it is essential for businesses to rely on the Meta Sound Collection, which offers royalty-free music cleared for commercial use on Facebook and Instagram, including in advertisements.
Using a copyrighted song in a commercial Story without the appropriate licensing could lead to consequences such as muting the audio, content removal by Facebook, or other limitations on the Page. To remain compliant, businesses should exclusively use music from the Meta Sound Collection or other royalty-free music sources with the necessary commercial licenses for promotional content.
In summary, for commercial Stories promoting products or services, it is crucial to utilize audio from the designated royalty-free music collections to avoid copyright violations and ensure compliance with Facebook’s terms of service. On the other hand, personal, non-commercial Stories on personal profiles generally have more flexibility in using music from the platform’s library within the user agreements.