Crafting a video-centric email newsletter is a powerful tactic for driving views and engaging your audience. Ensuring the video takes center stage while providing a seamless user experience for all subscribers is crucial.
Here are some best practices to consider:
1. Avoid embedding full videos in emails due to inconsistent support in major email clients.
2. Use a captivating, clickable image resembling a video player, such as an animated GIF or a high-quality thumbnail with a play button.
3. Link the image directly to your video hosted on platforms like YouTube or Vimeo for a seamless viewing experience.
4. Write concise and engaging email copy that teases the video content without giving everything away.
5. Include a clear call to action (CTA) button focused on watching the video.
6. Craft intriguing subject lines that entice subscribers to click and watch the video content.
In essence, a successful video newsletter should feature a clickable image linking to your video, supported by engaging copy and a strong call to action to drive views effectively.