Forum Forums Email Understanding Email Click Maps for Enhanced Engagement Insights

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    FAQ
    Participant

    Can you explain the concept of an email “click map” and its significance in analyzing subscriber engagement for email campaigns?

    #112
    Sean Koons
    Participant

    Absolutely! An email click map is a visual representation overlaid on your sent email, indicating precisely where recipients are clicking. It serves as a valuable tool in discerning which links, images, and calls to action garner the most attention from your audience. While the overall click-through rate indicates the number of clicks, the click map reveals what exactly is being clicked, offering profound insights for refining future email designs. Here’s how you can leverage this data to enhance your email marketing strategy.

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